Media Room
General News Articles
State of the Latino Consumer – 2026
The Latino Consumer Federation (LCF) today released its inaugural State of the Latino Consumer in California, a first-of-its-kind statewide survey designed to assess the economic concerns, consumer attitudes, and institutional trust levels among self-identified Latino Californians…
CEOs Urge More Focus On Latino Consumers
According to a multitude of several chief executives of Fortune 500 companies, the Latino community and Latino consumers across all platforms are not being accurately…
Op-Eds
Can 2022 Be A Better Year? We Certainly Hope So
With 2021 now in the rear-view mirror, the collective hope is that the new year will bring about much needed positive change, particularly among the…
Congress Must Not Stifle Nevada’s Innovation Economy
When people think about Nevada and our economy, they immediately turn to gaming and the hospitality industry. Technological innovation is just as important for our…
Seniors News Articles
Can Latinos in California Afford Old Age?
With 14 million Latinos statewide, the Latino community makes up approximately 38% of California’s population…
Recession Makes Latino Seniors Put Retirement On Hold
A majority of Latino Baby Boomers, those born from 1946 to 1964, are reaching their senior years without the possibility of retirement…
McKinsey Report Articles
Latino’s Proven Resilience Through the Pandemic Indicated Strong Fundamentals for Economic Mobility
Latinos are crucial to the growth of the US economy. The community continues to face barriers such as less education, lower-paying jobs, and discrimination…
Latino Consumer Needs Are Not Being Met
Across all categories, Latinos are more dissatisfied with current offerings than their non-Latino White counterparts…