The Latino community is the fastest growing ethnic group in the country. In California, more than 14 million Latinos reside in the Golden State, making it roughly 38 percent of the total population.  And that number will only continue to grow.  As consumers, Latinos represent a significant opportunity for businesses large and small.

Yet despite its growth and sheer spending power, Latino consumers have been underrepresented in the halls of power at local and state levels.  Not anymore.  The Latino Consumer Federation is dedicated to protecting consumer rights, advocating on behalf of Latino consumers, educating Latino consumers, and acting as a constructive voice between the business community, elected officials, and Latino consumers.