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BY KIM BOJÓRQUEZ | UPDATED OCTOBER 05, 2021 10:32 AM
After noticing home prices begin to soar across the state during the COVID-19 pandemic, Albanita Erebia and her fiancé Daniel Savala knew they needed to act quickly.
“We were scared the market was going to keep going up,” Savala said, who has three children with one more on the way with Erebia.
After three months of searching and placing failed bids on multiple properties, Erebia, 32, and Savala, 40, found their perfect starter home: a $310,000 single-family home in North Sacramento.
Their success on the market made them a part of a coronavirus pandemic home buying trend: The national homeownership rates for U.S. Hispanics is climbed faster than any other ethnic group last year, according to U.S. Census Bureau data.
Homeownership rates among U.S. Latinos soared to 51.4% last year, compared to the same time of year in 2017 when the rate was at 45.5%.
October 8, 2012 | This email address is being protected from spambots. You need JavaScript enabled to view it.
The spending power of the Latino population is expected to reach $1.3 trillion by 2015 – purchasing power larger than all but 14 countries worldwide, according to U.S. census data.
These escalating numbers are forcing traditional retailers – from apparel to food service – to develop plans to attract Latino consumers in various markets such as Southern California. To help retailers such as Gap capitalize on this growing population, the International Council of Shopping Centers is hosting its second annual Hispanic Markets National Conference in Los Angeles on Wednesday and Thursday.
September 18, 2012 | This email address is being protected from spambots. You need JavaScript enabled to view it.
From concert coverage to seats on the corporate board, Latinos are not getting the kind of representation they deserve, according to several chief executives of Fortune 500 companies.
When Mexican rock band Mana surpassed Britney Spears' record for the most sold-out shows at Staples Center, few media outlets in Los Angeles covered it.
Timothy J. Leiweke, president and chief executive of sports and entertainment firm AEG, believes that was a mistake considering that Latinos are making up a greater portion of ticket buyers.