The U.S. Latino population is the largest and fastest growing ethnic group in the United States.  In both size and spending power, the Latino community represents a significant consumer for businesses large and small.

According to 2010 U.S. Census data, there are approximately 50.5 million Latinos in the United States, accounting for 16% of the total population. Between 2000 and 2010, the Latino population increased by 15.2 million, or 43 percent, and accounted for over half of the 27.3 million increase in total U.S. population.

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