The U.S. Latino population is the largest and fastest growing ethnic group in the United States.  In both size and spending power, the Latino community represents a significant consumer for businesses large and small. Before year’s end, 1 million Latinos will turn 18, and every year thereafter for the next twenty years.

According to 2010 U.S. Census data, there were approximately 50.5 million Latinos in the United States, accounting for 16% of the total population. Between 2000 and 2010, the Latino population increased by 15.2 million, or 43 percent, and accounted for over half of the 27.3 million increase in total U.S. population.

Today, U.S. Latinos account for 20% of the U.S. population, growing from 50.5 million nationally in 2010 to more than 62.1 million in 2020.  As a result, Latinos today are making America younger, more entrepreneurial, more likely to be employed, and increasingly affluent.