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The Latino Consumer Federation is a non-profit education and advocacy organization dedicated to the advancement and empowerment of the Latino community and its growing consumer base.

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Why Latino Consumers?

Published on Thursday, 13 September 2012 14:52
Written by Super User
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The U.S. Latino population is the largest and fastest growing ethnic group in the United States.  In both size and spending power, the Latino community represents a significant consumer for businesses large and small.

According to 2010 U.S. Census data, there are approximately 50.5 million Latinos in the United States, accounting for 16% of the total population. Between 2000 and 2010, the Latino population increased by 15.2 million, or 43 percent, and accounted for over half of the 27.3 million increase in total U.S. population.

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Did You Know?

Latino-owned businesses comprised 23.6% of all businesses in New Mexico, highest among all states, followed by Florida (22.4%), Texas (20.7%), California (16.5%), and Arizona (10.7%), according to 2010 U.S. Census Bureau Statistics.